In this brand campaign Ziploc was looking to become more than bags in their consumers minds.
The tagline Use as Imagined is an invitation to be creative and give Ziploc as many uses and you can think of. Now we needed to also show some examples on how to take your imagination to the next level.
Video was used to introduce the concept and show a couple of creative examples that can be used on everyday life.
This notion was expanded online, through Ziploc’s website and social media, given people more and more options on how to get creative with the use of our products.
