Dynatrace, a global technology company that provides a software observability platform based on artificial intelligence and automation (YES! It took us some time to understand what this meant), needed to reach executives, decision makers and I.T. leaders in companies to get them to consider and try Dynatrace as their tool to monitor and manage their I.T. related needs.
We needed to break through the clutter and reach very busy people, through an engaging and memorable LedGen experience. We tapped into their worst I.T. nightmares with “The Horrors of Cloud Done Wrong” an interactive story in which they would have to face the worst possible scenarios, from a Zero Day Vulnerability or a Infectious virus they would have to navigate the issue to learn along the way how Dynatrace coul’ve helped them and avoid these catatrophes from the very begining.
Experience run-through.
We created two stories/experiences to appeal to different targets according to the relevancy of their line of work and Dynatrace capabilities featured in the stories.
Experience run-through.
We drove people to the experience through hyper targeted LinkedIn ads challenging them to survive these nightmares and have the chance to win a Dynatrace - Horrors Of Cloud Done Wrong Survival Kit.
