Humanly

This year alone, more than 300,000 Americans will experience being unhoused, Humanly’s mission is to find a way of attacking this issue by preventing homelessness in the first place.

In this launch campaign we needed to raise awareness, relate to everyday people by saying how easy it can be to end up on the streets and addressing the underlying issue: living in a tent or a car will never compare to the feeling of having a place to call home.

This pro-bono campaign was created and produced with only in-house resources, a full team effort for a fair cause.

We also created an animated video in which we helped Humanly explain how exactly their organization works and how resources being donated are helping in a daily basis.