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Baqsimi

comebaq stories

 

Baqsimi (glucagon) nasal powder, is a nasal spray that help people with diabetes in the very dangerous situation of a very low blood sugar emergency.

Comebaq Stories is a testimonials series of diabetes patients and how Baqsimi helped them coming back from a very low blood sugar, how they and their support network discovered the importance of being prepared with Baqsimi.

Video Pass: video

 
 
 
 

We used three different illustration styles to tell each story and to convey the uniqueness of each case and patient, creating compelling non-scary storytelling of real a life emergency.

 
 
 
 

Each story is crafted uniquely and carefully from interviews with patients to close relationships with each illustrator to be able to match the patients personalities and stories.