USA Today is a very important and recognizable brand in the news market who needed an image refresh to stay in touch with their audience and appeal to some younger people as well.
We created a new visual identity and brand voice to achieve this objective, modernizing their communication and giving them the direct, simple and right to the point voice that this nationwide network needed.
We created a video pice to go alongside the predominantly static communication, also, creating a large series of short form video for social media.
